Our emails do not get delivered.
We have low open rates.
Our emails are landing in SPAM/JUNK folders.
We don’t get enough responses from our email campaigns.
More subscribers are leaving than joining our email lists.
We don’t know what new content we should send to our subscribers.
Low click-through rates are demotivating.
We want to automate our email marketing but don’t know where to start.
Most marketers face one or more of the issues listed above when they build an email marketing program. All of these challenges have one common reason:
“You haven’t SEGMENTED your subscriber lists well enough!”
Why Does It Matter?
Your subscribers receive an average of 40-50 emails every day. They read about 20. That could be a boring chore if they don’t find those emails relevant.
To make your emails relevant to your subscribers, you must understand their attributes in detail and customize content based on the attributes mentioned in the graphic.
When you start sending more relevant emails, the issues above will start disappearing like magic.
Moreover, the key to success with email marketing is to start organizing and segmenting your subscriber lists from Day 1, so you don’t have to struggle later.
This would be instrumental in your 0 ➜ 1 journey.
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