What It Reveals About Mindset, Brand, and Focus Behind Cybersecurity Startups Built by Indians Key Takeaways In March 2025, Google agreed to acquire Wiz, the cloud-security startup founded in Israel and headquartered in the U.S., in a deal reportedly valued at about US $32 billion, pending regulatory review. Wiz’s reported...
Keep Reading ➜Strategic Business Advisor to B2B Founders
Hustle Gets You To Your First Million. It Won't Get You To Ten.
For B2B SaaS and SMB founders on the $1-10M journey.
I work with founders whose growth has gone chaotic. No repeatable demand. Marketing and sales pulling in different directions. You, still explaining the business in every deal. That’s what I solve.
You Don't Need More Campaigns. You Need Someone Who Will Tell You The Truth.
Your website explains the product, not why anyone should choose you over the competition. Growth is ad-hoc. Marketing, sales, and product each think they’re right, and none of them are talking to each other.
None of that is a tactics problem. It’s a judgment problem, a founder making calls without anyone in the room who has made the same calls before and lived with what happened next.
- No One Challenges You: You're the only person in the room who has built something before. Every decision gets rubber-stamped because no one else has standing to push back.
- Your Team Optimizes Locally: Marketing hits its targets. Sales hits different ones. Product ships what the loudest customer asked for. Nobody owns the whole picture but you.
- You're Still The Bottleneck: Every important deal, hire, or pivot still needs you in the room to translate the business for someone new. That stops working past two or three million in ARR.
This Is Advisory Work.
There's No Package With A Name.
I don’t sell a package with a deliverables list and a sprint calendar. I take on a small number of founders as an ongoing advisor: working sessions, direct access when a decision can’t wait, and a peer who has built and lost before telling you what to do.
Right now that’s Transacta Capital, where I’m Strategic Advisor and Fractional CMO building their brand and a pipeline of acquisition targets.
Noir Dove is the firm I co-founded with Sakshi Dhiman. It runs one thing: a structured commercial diagnostic for B2B founders at $1M ARR and above, a fixed engagement, a fixed fee, no retainer. This page is different. It’s where I take on advisory relationships personally. If Noir Dove’s engagement is what you actually need, I’ll say so and send you there.
Need the structured diagnostic instead?
From the Trenches: Ten GTM Problems I've Actually Fixed, Not Ten I'm Guessing At.
This isn’t a services menu. It’s a record of the specific problems founders have brought me and what actually moved.
Your First 100 Customers
Chaotic growth with no repeatable process. I build the ICP definition and messaging tests that turn accidental traction into a system.
The 12-Month Plan Nobody Agreed To
Marketing, sales, and product each think they know the plan. I get them working from one, with a channel mix that closes the revenue gap.
A Tool Stack Working Against You
Most GTM stacks automate the wrong things faster. I built one AI-led lead-scoring model that lifted a team’s win rate 30%, because of what we fed it, not the tool.
Demand That Depends On Luck
If your pipeline only fills when you personally push it, that’s not a channel problem. I run the experiments that find which channel actually compounds.
A Website That Explains But Doesn't Convert
I’ve rebuilt sites into the center of a GTM story, with SEO and content that gets you found by people already looking.
Manual Work Eating Your Week
I build n8n workflows that get 15-plus hours a week back for teams doing lead capture and nurturing by hand.
Outbound That Books Meetings Nobody Wants
I’ve audited outbound motions end to end, tools, messaging, cadence, and rebuilt them into playbooks that lift meeting rates 30%.
Not Knowing Where You Stand
I run the competitive analysis that shows who you’re actually losing to. It’s rarely who you think.
A Leaky Bucket You're Calling Growth
Customers who churn as fast as you acquire them aren’t a retention problem. I build the feedback loops that fix the lifecycle.
A Fundraise Story That's All Anecdote
Investors want data, not conviction. I build the GTM dashboards and pitch narratives that turn traction into proof.
Different Industries.
Same Underlying Problem Every Time.
Every industry has its own vocabulary for GTM chaos. The root cause is usually the same.
B2B, SaaS, Startups & SMBs
Built the GTM engine for JOP, a performance coaching platform, from zero to its first repeatable pipeline.
Healthcare & Cybersecurity
Built Marketing, Design, and Inside Sales from scratch at SecPod. Helped take Health Vectors from bootstrap to funded on zero-dollar marketing.
Fintech & Accounting
Built the brand, website, and acquisition pipeline for Transacta Capital, which turns $10M businesses into $100M platforms through buy-side M&A.
Consumer Services
Charted GTM for DogMyCats in territory the team hadn’t operated in before.
Manufacturing & Logistics
Founded Egaltrans in 2021 to fix driver hiring and training for India’s small trucking businesses. Still running it.
I've Sat On Both Sides Of This Table.
I built Marketing, Design, and Inside Sales from zero at SecPod, scaling to a 15-person team driving pipeline across three continents. I founded Egaltrans in 2021 and I’m still running it. I co-founded Noir Dove with Sakshi Dhiman because founders kept asking me the same question: what’s actually broken here? I don’t have one framework I apply to everyone. I have twelve years of watching what happens after the decision gets made.
Jagsir Singh, Co-Founder, Noir Dove
2021
Egaltrans founded
15+
person team built from zero at SecPod
5
active ventures & advisory relationships today
Hear directly from the leaders I've worked with
From SaaS scale-ups to healthcare, fintech, and consumer services, I’ve helped founders align GTM with predictable growth.
Harjit Singh
Founder and CEO, Transacta Capital
I built Transacta Capital’s marketing strategy, website, and campaigns from the ground up ahead of their next raise. Harjit Singh, Founder and CEO: “Jagsir’s fractional leadership was exactly what we needed. He’s a true partner who drove results and positioned us for growth.”
Varun Yagain
CEO, DogMyCats
Varun Yagain, CEO, brought me in to chart GTM in territory the team hadn’t worked in before. His take: “Jagsir is the ideal fractional leader. His drive to learn what’s needed, combined with a clear focus on the organization’s success, make him well suited for leadership where you must chart the uncharted.”
Murat Dağıdır
Founder, IT NOW, Turkey
Jagsir is an invaluable partner. His strategic thinking and creative approach to our messaging and website building were instrumental in our success. He is a ruthless problem-solver and a true all-rounder who drives revenue.
Join 100+ founders scaling their GTM with me
You're Still The Only Person Who Can Explain Your Business. That's The Problem.
Book a call. We’ll talk about what’s actually stuck, and whether an ongoing advisory relationship is the right fit, or whether you need something else entirely.
Frequently Asked Questions (FAQs)
How is this different from working with Noir Dove?
Noir Dove is a two-founder firm running one structured, fixed-fee commercial diagnostic. This is me personally, an ongoing advisory relationship without a fixed process or price. If your situation fits Noir Dove’s model, I’ll say so and point you there.
How is this different from hiring a fractional CMO?
A fractional CMO executes your marketing function. I’m a founder and advisor first. I’ve built two companies and currently advise three more, and I bring that judgment to your specific decisions rather than running a team for you.
How many founders do you work with at once?
A small number, on purpose. I’d rather do this well for a handful of founders than adequately for twenty.
What does an engagement actually look like?
Working sessions every two to four weeks, plus direct access when something can’t wait. No fixed deliverables list. We figure out what you actually need as we go.
Do you also handle execution?
Not personally, and not as a packaged service. If the work points to execution, marketing, sales, or product delivery, that’s what Noir Dove is built for, and I’ll make the introduction.