What It Reveals About Mindset, Brand, and Focus Behind Cybersecurity Startups Built by Indians Key Takeaways In March 2025, Google agreed to acquire Wiz, the cloud-security startup founded in Israel and headquartered in the U.S., in a deal reportedly valued at about US $32 billion, pending regulatory review. Wiz’s reported...
Keep Reading ➜B2B Fractional CMO
Stuck in hustle mode?
Let's structure your GTM.
As a Fractional CMO, I partner with B2B SaaS and SMB founders to build a scalable and repeatable growth engine. We’ll work together to align marketing, sales, and product functions by implementing proven frameworks, AI-led GTM strategies, and a ruthless, hands-on execution.
Is your Go-to-Market ready for growth?
Whether you need a fractional CMO consultant, interim CMO services, or part-time CMO support, the same challenges hold back your growth.
- Your website explains your product, but not why customers should choose you over the competition.
- Your growth is ad-hoc, with no predictable way to consistently generate demand.
- Your marketing, sales, and product functions are in silos and not aligned on goals.
- You have a great product, but you're struggling to articulate its value, messaging, and pricing.
- You are going after every customer segment, instead of focusing on the most profitable ones.
Let's build you a GTM engineered for growth
If you answered “yes” to more than 2 questions above, we need to talk.
0-1 GTM Setup Program
6 Months | Bi-weekly Sprints
- The Problem: You’re in “zero to one” mode and your growth is chaotic. You lack a foundational GTM strategy and are struggling to identify and convert your first few customers.
- The Plan: We’ll build your foundational GTM playbook, find your true product-market fit, and create a core positioning, messaging and pricing strategy.
- The Outcome: A clear, repeatable GTM playbook, allowing you to turn early traction into a consistent flow of high-quality leads for $0-1M ARR growth.
AI-Powered GTM Stack
3 Months | Bi-weekly Sprints
- The Problem: Your growth is ad-hoc, and you're struggling to articulate your value and prioritize your best customers. You need a competitive edge in your messaging and GTM.
- The Plan: We will build and integrate a complete AI-powered GTM tool stack. This includes tools for everything from identifying your ideal customer to accelerating demand growth.
- The Outcome: You'll have the systems & automation to accelerate your demand growth & execute a flawless GTM strategy.
GTM Alignment Program
12 Months | Bi-weekly Sprints
- The Problem: You have a great product, but a fragmented message and a disconnected GTM team. You're struggling with ad-hoc operations and have no clear way to generate predictable demand.
- The Plan: We'll align your marketing, sales, and product functions around a unified strategy. By implementing proven frameworks, we'll build a single, cohesive revenue engine.
- The Outcome: You'll have a unified team, a clear GTM plan, and a predictable engine for growth beyond $1M ARR.
Need more than strategy and want a team to fully execute and build the growth engine?
From the trenches: My Fractional CMO playbook for startup founders
This is not a list of solutions. It’s a portfolio of the 10 GTM problems I’ve personally fixed for founders. I’ve been there, and I’ve learned that hustle is essential, but it can’t scale without a structured GTM. My experience is your roadmap to building a repeatable, measurable, and unified growth engine.
Optimise for Your First 100 Customers
The Problem: Chaotic, ad-hoc growth with no clear, repeatable process to generate predictable revenue.
Use Case: We’ll use a scientific framework to define your ideal customer profile and test your messaging, then build a foundational GTM playbook for repeatable lead generation.
The Outcome: A clear, data-backed system to consistently find and convert your first 100 customers.
From Silos to a 12-Month GTM Roadmap
The Problem: A fragmented GTM strategy where marketing, sales, and product are disconnected.
Use Case: We’ll define a 12-month GTM roadmap that identifies your target customer, channel mix, and a messaging plan that closes the revenue gap.
The Outcome: A unified, 12-month GTM roadmap that aligns your teams and accelerates revenue.
Upgrade Your Tool Stack for More Win Rate
The Problem: Outdated GTM systems that are not leveraging the power of AI.
Use Case: We’ll implement an AI lead-scoring model that automatically qualifies your inbound leads and connects with your CRM, giving your sales team a competitive advantage and a better win rate.
The Outcome: An AI-powered tool stack that automates key processes and gives you a competitive edge with a 30% better win rate.
Build a Predictable Demand Pipeline
The Problem: Ad-hoc marketing that fails to generate a consistent flow of high-quality demand.
Use Case: We’ll launch and optimize scientific experiments on your top 3 growth channels to find a predictable way to generate demand.
The Outcome: A repeatable growth program that fills your pipeline with high-quality, predictable demand.
Turn Your Website Into a Lead Machine
The Problem: A website that is not converting visitors into customers and a lack of quality inbound leads.
Use Case: We’ll identify your ideal customer’s top pain points and create a content strategy that turns your website into a consistent source of high-quality leads. This includes end-to-end social media management and a specialized approach to SEO and GEO to rank your content on search engines and GPTs.
The Outcome: A powerful inbound engine that turns your website into a consistent source of revenue.
Automate Your GTM To Free Up Time
The Problem: An underperforming website and manual workflows that are wasting your team’s time.
Use Case: We’ll conduct a Conversion Rate Optimization (CRO) audit and build a website that serves as a central hub for your entire GTM and brand story. We specialize in building n8n workflows that automate lead capture, nurturing, and data synchronization, freeing your team from manual tasks.
The Outcome: An automated, high-converting digital hub that frees up your team from manual tasks, saving them 15+ hours a week.
Scale Outbound Engine for More Meetings
The Problem: Your outbound sales efforts are inefficient, with a low successful meeting-to-outreach ratio. Your sales development representatives (SDRs) are struggling to book quality meetings.
Use Case: We’ll conduct a B2B outbound audit to optimize your sales tools, messaging, and cadence. We’ll implement AI-powered research tools and build a scalable outbound playbook to increase the number of successful meetings booked by your SDRs.
The Outcome: A highly efficient outbound engine that increases your successful meeting rate by 30%, fueling your revenue pipeline.
Benchmark Your True Market Position
The Problem: An unclear market position where you don’t know where you stack against the competition.
Use Case: We’ll conduct a competitive analysis to pinpoint where you stand in the market, who your competitors are, and what makes you unique. This includes a deep dive into your messaging, pricing, and key growth channels to find your competitive edge.
The Outcome: A clear understanding of your market standing and an actionable plan to build a market-leading position.
Optimize for LTV and Retention
The Problem: Your business is a leaky bucket, losing valuable customers as fast as you acquire them. Your growth is unsustainable.
Use Case: We’ll conduct a customer journey audit to identify churn triggers and implement a lifecycle marketing plan that re-engages users and increases retention. We’ll also create customer feedback loops to continuously improve your product and service.
The Outcome: A highly engaged customer base with a higher LTV, resulting in a more predictable and sustainable business.
Build Your Data-Backed Investor Story
The Problem: You’re preparing for a funding round, but your GTM story is anecdotal, and your key metrics are not aligned or easily understood.
Use Case: We’ll create a GTM data dashboard that tracks your key performance indicators (KPIs) and gives you the metrics you need to prove scalability. We will also help you craft a compelling investor pitch that is backed by data from your GTM efforts.
The Outcome: A clear, data-driven GTM story that gives you the confidence and credibility to attract investors.
Fractional CMO expertise across industries
Every industry faces unique GTM challenges. I bring fractional and interim CMO expertise across:
B2B, SaaS, Startups & SMBs
SaaS fractional CMO services to accelerate predictable revenue.
Healthcare & Cybersecurity
Messaging and growth strategies tailored for health & cyber tech.
Fintech & Accounting
Positioning and trust-building for regulated industries.
Consumer Services
Local demand generation and customer acquisition.
Manufacturing & Logistics
Scalable marketing strategies for traditional businesses.
A structured GTM is the key to scalable hustle
Working directly with founders, I’ve gotten to the root of the problems restricting their growth and unlocked the shackles holding them back. I have seen how founders, who once viewed marketing as just a gimmick, started seeing it as a science when I implemented my structured frameworks.
Hear directly from the leaders I've worked with
From SaaS scale-ups to healthcare, fintech, and consumer services, I’ve helped founders align GTM with predictable growth.
Harjit Singh
Founder and CEO, Transacta Capital
“Jagsir’s fractional leadership was exactly what we needed. He developed and implemented our entire marketing strategy, building our website and digital campaigns from the ground up. He’s a true partner who drove results and positioned us for growth.”
Varun Yagain
CEO, DogMyCats
“To me, Jagsir is the ideal fractional leader. His energy and drive to learn what’s needed for the task, combined with a clear focus on the organization’s success, make him well-suited for leadership where you must chart the uncharted.”
Murat Dağıdır
Founder, IT NOW, Turkey
“Jagsir is an invaluable partner. His strategic thinking and creative approach to our messaging and website building were instrumental in our success. He is a ruthless problem-solver and a true all-rounder who drives revenue.”
Ready to build a scalable GTM?
Book a Discovery Call. Can’t see a slot that works for you? Just drop me a note using the form on Contact page and we can coordinate a good time.
Frequently Asked Questions (FAQs)
What is a Fractional CMO?
A part-time or interim marketing executive who leads strategy, aligns sales, marketing, and product, and drives growth without the cost of a full-time CMO.
How to know when your startup needs a Fractional CMO
Hire a fractional CMO if growth is inconsistent, teams are misaligned, or marketing is tactical. Signs include ad-hoc growth, siloed teams, unclear messaging, or a website that doesn’t show why customers choose you.
How long will it take to see results?
Initial improvements appear in 3 months; full GTM alignment and predictable revenue typically take 6 months.
How much does a Fractional CMO services cost?
Typically 30-50% of a full-time CMO, providing executive-level strategy at a fraction of the cost.
Do you also handle execution?
Yes. Along with strategy, a dedicated team implements campaigns, automation, and analytics to ensure marketing, sales, and product work cohesively.