Stop Guessing: Why Your Ideal Customer Profile is a Lie and SCP Is the Only Way to Grow
For a startup founder, the early stages are a constant fight for survival. Many believe they need to define their...
The Unicorn with Two Horns: How Founder Diversification Fuels Innovation
The startup world celebrates the unicorn—that single, powerful company valued at a billion dollars. It’s a symbol of focus and...
The Founder’s Guide to Building a Resilient Team
Building a thriving team is the hardest, most rewarding challenge for any founder. The good news? The mistakes that cause...
How to Brilliantly Position Your Product Against Competition
One crucial step for startup marketers and founders in their early journey is to decide who their true competition is...
How to Build an Ever-Growing SaaS Marketing Funnel
Building an ever-growing SaaS marketing funnel needs a strategic approach. Most crucial fuel during 0 to 1 journey for startups...
How to Segment Your Subscriber Lists from the Start
Our emails do not get delivered. We have low open rates. Our emails are landing in SPAM/JUNK folders. We don’t...
Ideal Customer Profile and Persona
It’s essential to define ideal customer profile/personas at the very beginning of startup journey. 👨🧑 How does it help? –...
Startups – 0 to 1 – The Reverse Funnel Approach
90% startups fail. Well they won’t if they follow this approach! Majority of SaaS startups face a common pitfall —...