14 Lions’ Perspectives on How to Build a Founder Brand
Everyone wants to build a founder brand that roars.But lions don’t roar all the time. They pick their moments. Building...
What Outcomes Founders Must Expect from Fractional CMOs
Most founders don’t need more ideas.They need systems. They already have product momentum, customer love, and early traction.But growth feels...
Stop Guessing: Why Your Ideal Customer Profile is a Lie and SCP Is the Only Way to Grow
For a startup founder, the early stages are a constant fight for survival. Many believe they need to define their...
Marketers vs Sales: How Marketers Once Saved Sales and Now Need Saving
A subtle, unspoken lie has taken over the B2B marketing world. It’s a lie that has shaped the relationship between...
How to Brilliantly Position Your Product Against Competition
One crucial step for startup marketers and founders in their early journey is to decide who their true competition is...
How to Build an Ever-Growing SaaS Marketing Funnel
Building an ever-growing SaaS marketing funnel needs a strategic approach. Most crucial fuel during 0 to 1 journey for startups...
How to Segment Your Subscriber Lists from the Start
Our emails do not get delivered. We have low open rates. Our emails are landing in SPAM/JUNK folders. We don’t...
Ideal Customer Profile and Persona
It’s essential to define ideal customer profile/personas at the very beginning of startup journey. 👨🧑 How does it help? –...
Startups – 0 to 1 – The Reverse Funnel Approach
90% startups fail. Well they won’t if they follow this approach! Majority of SaaS startups face a common pitfall —...