Startups – 0 to 1 – Using Bullseye Framework to Shortlist Top 3 Scalable Growth Channels
Email Marketing doesn’t work Social Media Marketing (SMM) is not for B2B Search Engine Marketing, Google Ads, LinkedIn Ads are...
Startups – 0 to 1 – How to Brilliantly Position Your Product Against Competition
One crucial step for startup marketers and founders in their early journey is to decide who their true competition is...
Startups – 0 to 1 – How to Build an Ever-Growing SaaS Marketing Funnel
Building an ever-growing SaaS marketing funnel needs a strategic approach. Most crucial fuel during 0 to 1 journey for startups...
Startups – 0 to 1 – How to Segment Your Subscriber Lists from the Start
Our emails do not get delivered. We have low open rates. Our emails are landing in SPAM/JUNK folders. We don’t...
Startups – 0 to 1 – Ideal Customer Profile and Persona
It’s essential to define ideal customer profile/personas at the very beginning of startup journey. 👨🧑 How does it help? –...
Startups – 0 to 1 – The Reverse Funnel Approach
90% startups fail. Well they won’t if they follow this approach! Majority of SaaS startups face a common pitfall —...
Please don’t wake up….just yet!
99% people are programmed to live in a certain way, that’s how our society lives. We are supposed to lead...
Scare-Care-Rare-Dare (SCRD) Framework
In our rapidly morphing world, the marketing scene is shape-shifting faster than a chameleon at a color-changing contest. With tech...
The Insanity Garden
The first flower was just about to bloom in the Insanity Garden and all the plants were excited to show...
Carrying The Legacy of Indian Villages Forward
I had the pleasure of visiting my hometown, the picturesque village of Ghodari (Nadimode) in the Mahasamund District, nestled in...