Building an ever-growing SaaS marketing funnel needs a strategic approach.
Most crucial fuel during 0 to 1 journey for startups is TIME.
In limited time, startup marketing teams are expected to experiment fast, and build funnels faster. It must also help them evaluate product-market fit quicker.
I’ve seen most SaaS marketing teams start building their funnels from top to bottom when executing their GTM strategies.
They claim they don’t have the resources to get the bottom of the funnel working before they have a lot of leads to market to, hence start investing their efforts in top-funnel activities.
While this keeps them busy, it delays their impact on the business, forcing them into stressful lead generation nightmares.
If you start building your marketing funnel bottom to top, generating in-market leads first, you:
– Get sales team busy sooner
– Show quicker impact of your marketing efforts
– Bring revenue faster making the business happy
Once you’ve built a solid bottom of the funnel, start moving up and expand your reach.
What other channels or activities would you add? Tell me in comments below 👇
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