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DISCOVERY CALL
Jagsir Smiles
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DISCOVERY CALL
Jagsir Smiles

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jagsirsmiles

👆 Building Unique GTM that Scales Startups
👉 Fractional CMO | AI-led Growth Leader
🕊️ Co-Founder @noirdoveagency
👇 Start Here

Most founders don’t need motivation. They need cla Most founders don’t need motivation.
They need clarity.

And practical lessons that actually help them move from 0 to 1.

Here are 5 TED Talks that do exactly that 👇

1️⃣ Bill Gross – The Single Biggest Reason Why Startups Succeed
Timing beats everything.

2️⃣ Tom Wujec – Build a Tower, Build a Team
Prototype early. Fail fast. Learn faster.

3️⃣ Jia Jiang – What I Learned from 100 Days of Rejection
Rejection isn’t failure. It’s feedback.

4️⃣ Guy Kawasaki – The Art of Innovation
Start small. Make meaning. Ship imperfectly.

5️⃣ Simon Sinek – Why Good Leaders Make You Feel Safe
Safety before performance. Always.

Bonus: Tim Harford – Trial, Error, and the God Complex
Experimentation beats ego.

Save this for your next weekend watchlist 🎥
Each talk gives you something you can use right now, not someday.

#Startups #Founders #Entrepreneur #BusinessGrowth #Leadership #Innovation #TEDTalks #NoirDove
I’ve watched the CISO ⇄ Vendor love-hate dynamic u I’ve watched the CISO ⇄ Vendor love-hate dynamic unfold for years.

Founders build powerful products.
Marketers craft perfect campaigns.

And yet, the CISO still ghosts your email 🤷‍♂️

Why? Because most marketing to CISOs sounds like it was written about them, not for them.

CISOs don’t want another AI-powered, zero-trust, cyber-resilient “platform.”

They want insight.
They want proof.

They want people who actually understand their world — detection, response, SOC maturity, risk posture, board pressure.

They love when marketers:
✔️ Talk outcomes, not tools
✔️ Show data, not adjectives
✔️ Collaborate with SMEs who’ve been in the trenches
✔️ Respect their time (no “quick 15 mins?” spam)

They hate when marketers:
✖️ Lead with fear or buzzwords
✖️ Push demos too early
✖️ Oversimplify complex realities

CISOs love marketing that educates, quantifies, and respects intelligence.

Get those right 👉 and your CISO pipeline will love you back.

But here’s the uncomfortable truth-

Do CISOs really hate bad marketing…
or do they secretly hate being marketed to at all?

Tell me in comments below 👇 

#cybersecurity #cisos #marketing
I see two kinds of founders building teams. This I see two kinds of founders building teams.

This is the core difference between chaos and scale. And often there’s a structural issue.

The tactical founder often favors pure agility. They mistake a lack of process for startup freedom, much like the average parent who avoids friction and lets their child pursue only easy choices.

The outcome? 

The team lacks foundational discipline. 

Every success relies on a last-minute push, making true scale difficult to achieve. They struggle with the necessary boredom of disciplined, repeatable work.

The strategic founder on the other hand builds with intention. 

This reflects the wealth-building parent’s focus on structured learning. They enforce early discipline because they understand that resilience is a learned skill. Such as sending their kids to learn playing piano, chess, to know the value of discipline.

The strategic founder does the same thing. They demand first principles and disciplined execution. They implement systems that teach their team the value of consistency and process mapping.

This approach ensures that success is engineered, not accidental. 

You move from running a daily crisis drill to operating a predictable machine.

The truth is, both capabilities are vital. 

You need the “tactical founder” to hustle and survive the early days. You need the “strategic founder” to scale.

The problem isn’t choosing one; it’s implementing the mix.

👉 The tactical founder builds products; they don’t build systems. 
👉 The strategic founder values process over passion when scaling.

Are you sacrificing structural growth for short-term hustle? 

Or more critically, are you building a system that allows your teams to be tactical when they must, and strategic when they should?

Tell me in comments 👇
Founders, you're building a mansion in a ghost tow Founders, you're building a mansion in a ghost town.

Your Ideal Customer Profile (ICP) is the blueprint. But it's outdated. It's based on theory, not on real people who are ready to buy. It's why you're not seeing growth. Why revenue is stagnant. Why your team is burning out.

This is a misalignment. A GTM misalignment.

Your GTM needs to focus on people who are ready to buy. Today. Not maybe next month. Not someday. Today. This is the Serviceable Customer Profile (SCP). It's focused, prioritized, and scalable.

The ICP is a broad net. 
The SCP is a harpoon.

It cuts through the noise. It finds the buyers who share your vision. The innovators. The early adopters. The people who will grow with you.

Stop building on a guess. 

Build a pipeline that's engineered for success.

Read the complete post from the link in my bio 👆

#startups #founders #sales #marketing #gtm #scpvsicp
I’ve seen it everywhere. Nine out of ten sales tea I’ve seen it everywhere. Nine out of ten sales teams struggle with building a balanced pipeline. They stuff it with either too many small deals or too many large ones.

This creates panic at the end of every quarter.

Revenue forecasts suffer. Gaps arise in quota achievement. The entire team gets demotivated.

Winning sales teams make sure their foundation is strong. They build their pipeline in an organized way. Instead of just bloating it with one type of deal, they diversify and safeguard their pipeline from all these risks.

Building a structured sales pipeline ensures:

Better revenue forecasts
Fewer gaps in quota achievement
A more motivated team

Founders also feel more confident scaling their business when they have a balanced revenue pipeline and cash flows.

What’s holding your team back from building a balanced pipeline?

Let’s talk: https://jagsirsmiles.com/ 

#SalesStrategy #SaaS #Pipeline
Founders, if you’re guessing your competitors, you Founders, if you’re guessing your competitors, you’re going to loose.

This is a dangerous trap.

👉 Stop guessing. Ask your customers who they considered. Let their real buying behavior guide you. They know the real shortlist.

👉 Map the real problem your product solves. Your biggest competitor might be Excel or Google Sheets. It might just be customer inertia.

👉 Look at lost deals. Check who you are losing to and why. Patterns reveal your true competition.

👉 Spy on SEO traffic. See who is bidding on your core keywords.

👉 Watch social forums and communities. Listen in on what tools and workarounds customers are discussing.

Misalignment is easy for your customers to spot.

Align your teams. Fix the gaps. Start seeing results.

Get more resources: https://jagsirsmiles.com/ 

#founders #startups #CompetitiveAnalysis #gotomarket
Hit the $5M revenue plateau, and can’t see the $10 Hit the $5M revenue plateau, and can’t see the $10M milestone? 

It’s not a marketing problem. It’s a GTM misalignment.

Your teams are in silos. It’s killing your growth.

The most common issue: your product, sales, and marketing teams all have different narratives. They all have different ideas of what truly matters to the customer.

Result?
 - Marketing generates leads sales can’t close
 - Sales pitches to the wrong customers
 - Product builds features nobody actually wants

It’s a damn cycle of wasted effort. Everyone is busy, but nothing moves. Your customers are confused. Your revenue is flat.

The solution isn’t to spend more on marketing. 

Stop the finger-pointing.

Get your sales, marketing, and product leaders in a room. Align your goals. Align your messaging. 

Build one cohesive GTM machine. 

Your next phase of growth depends on it.

Are your GTM teams aligned? 

Or are they just three separate departments?

#SaaS #GoToMarket #Founder #Startup #RevenueGrowth #GTM 

Visit my website for more: 
https://jagsirsmiles.com
Too many startups waste time defining who they thi Too many startups waste time defining who they think their competitors are — without checking in with the one voice that truly matters: the customer.

💡 The real competition is whoever your best customers compare you with — after they’ve experienced the value you deliver.

👉 Let your customers decide who your true competitors are. That insight is more powerful than any slide in your pitch deck.

#StartupTips #FounderAdvice #ProductMarketing #CustomerVoice #GrowthMarketing #GoToMarket #EarlyStageStartups #BuildWhatMatters
Early-stage marketing is a trap. And most marketer Early-stage marketing is a trap. And most marketers walk right into it.

👇

Sales wants leads, as of yesterday.

Product wants you to sell a future that’s still being built.

And everyone’s looking at you to “make it land.”

Meanwhile, sales is under pressure to hit numbers. So they want to ride every trend, every shiny object that might help land a deal. Which quickly turns the entire approach… salesy. And let’s face it, customers hate being sold to.

Product, on the other hand, often believes the customer doesn’t know what they want. So marketing’s job becomes: lure them in, and let the product do the convincing. Trick them into trying it, and hope they stay for the value.

Except marketing isn’t a bait-and-switch act.

And growth doesn’t come from chasing noise.

That’s why when I came into marketing, I first wore the hats of a product developer and a sales person.

Because to succeed at marketing, you need to deeply understand both.

And then have the guts to step back from both, to stand with the customer.

Your real job?
Get uncomfortably close to your customers.
Listen to how they describe their problems, not how you wish they talked about them.

Then build from there.

It’s the fastest way to reduce friction.

No more forcing messaging that sales can’t sell.

No more launching stuff no one asked for.

When your story starts with the customer, GTM flows smoother. Sales picks it up faster. Product sees clarity in what to build next. You stop being the go-between, and start being the glue.

The art is in not giving a f*** about internal noise.

And giving all your focus to what truly matters: real people, real problems, real words.

You’re not here to market the roadmap.

You’re here to market the truth.

What do you think?

Tell me in comments below 👇 

#growthwithjagsir #marketing #sales #product
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