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Jagsir Smiles
Jagsir Smiles Move Forward Always
Jagsir Smiles
Jagsir Smiles Move Forward Always
  • Home
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    • All Posts
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    • About
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jagsir.smiles

Marketing Geek
Too many startups waste time defining who they thi Too many startups waste time defining who they think their competitors are — without checking in with the one voice that truly matters: the customer. 💡 The real competition is whoever your best customers compare you with — after they’ve experienced the value you deliver. 👉 Let your customers decide who your true competitors are. That insight is more powerful than any slide in your pitch deck. #StartupTips #FounderAdvice #ProductMarketing #CustomerVoice #GrowthMarketing #GoToMarket #EarlyStageStartups #BuildWhatMatters
Early-stage marketing is a trap. And most marketer Early-stage marketing is a trap. And most marketers walk right into it. 👇 Sales wants leads, as of yesterday. Product wants you to sell a future that’s still being built. And everyone’s looking at you to “make it land.” Meanwhile, sales is under pressure to hit numbers. So they want to ride every trend, every shiny object that might help land a deal. Which quickly turns the entire approach… salesy. And let’s face it, customers hate being sold to. Product, on the other hand, often believes the customer doesn’t know what they want. So marketing’s job becomes: lure them in, and let the product do the convincing. Trick them into trying it, and hope they stay for the value. Except marketing isn’t a bait-and-switch act. And growth doesn’t come from chasing noise. That’s why when I came into marketing, I first wore the hats of a product developer and a sales person. Because to succeed at marketing, you need to deeply understand both. And then have the guts to step back from both, to stand with the customer. Your real job? Get uncomfortably close to your customers. Listen to how they describe their problems, not how you wish they talked about them. Then build from there. It’s the fastest way to reduce friction. No more forcing messaging that sales can’t sell. No more launching stuff no one asked for. When your story starts with the customer, GTM flows smoother. Sales picks it up faster. Product sees clarity in what to build next. You stop being the go-between, and start being the glue. The art is in not giving a f*** about internal noise. And giving all your focus to what truly matters: real people, real problems, real words. You’re not here to market the roadmap. You’re here to market the truth. What do you think? Tell me in comments below 👇 #growthwithjagsir #marketing #sales #product
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